Consumer skepticism of ultra-processed foods, unrecognizable ingredients, and long ingredient labels is on the rise. Closer to Scratch helps simplify formulation with familiar, more recognizable ingredients. This innovation platform removes what consumers and customers want to avoid while still delivering on their expectations for taste, texture, and shelf life.

Featured Closer to Scratch Products

Discover our latest offerings from the Closer to Scratch platform designed to help customers move towards simple, more recognizable formulations.

Challenge

Methylcellulose is widely utilized in meat substitutes. Consumer data* shows that this ingredient is not familiar or desired in food or beverages.

Solution

NutriBind is an alternative to methylcellulose in meat substitute applications while delivering meat-like texture and nutritional benefits:

  • Contains 30% fiber and 44% protein
  • Potential fat reduction up to 16%

Applications

Plant-based meat formulations

Suitable for: Food Manufacturers, Protein Processors, & Retail (Private Label)


Source: FMCG Gurus

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